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The Benefit From Using Free Download To Generate A Mailing List
A mailing list is your lifeline of your online business. If you had a selected list of potential customers to contact each time you have a new product, it is possible to keep a lot of energy by marketing it to your current list of specific clients.
You can actually build up a targeted list of prospects that are interested in your products by providing a relevant download on your site. You can take Apple for example. Once you download the free apple itunes and Quicktime application from their site, they will ask you to fill in an optional name and email form so that they can send you offers on music available to buy.
Actually, you do not need to give such a "heavyweight" download like a full-feature software like apple itunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The essential thing is that your download provides enough value for the visitor to be willing to offer his/her own email address to obtain it.
But yet, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You should do some research in order for your lead-generating system to operate well for you.
First of all, you need to put your download form prominently on your website. Preferably, dedicate a page to it and link to that page from any other page of your website. By doing this, there is no way your website visitors cannot locate the download page, and when they do, you will get some of them transformed into your prospects!
Also, you have to put a little effort into promoting your download. Clarify and elaborate on the values of the download, and also why any visitors should download it. Perhaps you believe why would anyone have to pass on a free sample, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the hard disk collecting virtual dust. It is important to show your website visitors why they should download your free gift.
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