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Pre-Paid Legal Leads - 3 Ways To Go, What Is Optimal?
Prepaid Legal leads can make the difference between being successful and total loss in your business. But, not all leads are born equal.
Whether you determine to buy leads or generate your own, there are 3 main "archetypes" or categories that you'll find effective in growing your Prepaid Legal business:
1. Prospective customers. These leads are interested in one of your products or services. If happy, they may be delicately introduced to your program with moderate success. But, they didn't start with an interest in making a profit, and they're going to need a lot of training.
2. Opportunity seekers. These leads are looking for a chance to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your duty will be to find the serious ones, allay their objections and guide them into your business.
3. Active network marketers. These leads are already in an program, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their money by joining a program.
The most qualified prepaid legal leads are those in the 3rd group: current multi-level marketers.
Why?
Well, as mentioned above, you are certain they have an interest in making cash with network marketing. You aren't going to hear them ask, "Is this one of those ponzi schemes?" and other such nonsensical questions. They're beyond that; they know better.
They also understand the profession better than someone who's never been in network marketing. So, once they become a member of your group and get up to speed, they'll yield results much faster (and with less preparation) than a regular person.
Lastly, they probably know other active network marketers: their upline, front line, and even cross-line reps they met at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your team.
They're in a business, though, and not always looking to embark upon something new. It's your job to gently, and with utmost care, pique their interest without setting off any landmines.
The best way to do this is to lead with an offer that helps them in their existing opportunity... something unrelated to your program. Something generic, like marketing tools or education.
Obtain their trust, and demonstrate your worth to them by helping them move forward with their existing business. Show them that, unlike their existing sponsor, you are showing them things that yield results. But make it clear that the only people who get your real focus are the people contributing to your own success.
At that point, getting started with your team will be the next rational action.
In conclusion, you can target potential customers, you can go after opportunity seekers, or you can target active multi-level marketers. Of the three, active network marketers have the utmost potential to explode your downline with the least effort. Focus your effort there, and your income will never be the same.
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