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Facebook - A Wonderful Strategy To Promote Your Business
With 500 million (and increasing) unique users worldwide, Facebook is the No. 1 social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the largest phenomenon on the web.
An user interface which allows for fast communication and the ability to create fan pages and groups at click of a mouse button are what make Facebook really popular. Another important reason for its huge popularity is the wide variety of social applications which were developed and made available within the Facebook environment.
Those applications enables users and friends to do joint activities like playing games that run forever, sharing photographs, videos, and web links, and so on.
How does this help a marketer?
Generally, media plans were drawn to include television channels, magazines, or other media that can grab maximum eyeballs and efficiently reach a particular target audience. The science of segmentation and targeting has become only more precise in the case of social media.
Facebook offers a wide variety of avenues to communicate with the audience, which unveils a totally different world of possibilities to have a fruitful dialogue with buyers. Most of these methods used popularly by marketers are:
Advertising: The very first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you could create your own advertisement in a few minutes and also specify the details of your target group in terms of demographics and kinds of discussions where you want your ad to appear.
Fan Pages: Facebook permits every brand, as well as individual users, to make fan pages for their favorite stars and their own homegrown businesses. Major brands have also created their official pages on Facebook which have a huge, immediate fan following all over the world. The fan page has immense power to convey first hand details about the brand and also to collect instant and honest feedback from your consumers.
Branded applications: One of the best techniques to engage an user toward your brand is by creating a Facebook application; this could be a game or a contest, with your branding coming across carefully through it.
What makes Facebook even more enjoyable is the way it allows you to target your communication sharply only to the customer segment you want to attract. It also offers analytics and page insights that give good feedback and measurement on the activity done.
The options offered by Facebook could be creatively explored and used judiciously for bringing about maximum benefits to any brand.
But, while doing all this, you have to be aware of the fact that customers have an equal say and have the ability to respond instantly to any of your actions with a thumbs up or a thumbs down. Availing the service of a social networking consultant to work out a social media strategy may be required so that your efforts will not be in vain.
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